Amazon Launch
— Boost Infinite x Amazon iPhone Launch Video
The Ask
Boost Infinite was partnering with Apple and Amazon to launch the most desirable phone on the market. A first-of-its-kind plan that includes a new iPhone every year and unlimited wireless for $60/mo. This is a huge paradigm shift in the world of wireless. Our team was tasked to create video content to drive conversion on Boost Infinite’s Amazon product page. The unique aspect of this request was the need to be educational, yet drive low funnel conversions.
— Boost Infinite x Amazon iPhone Launch Video
Storyboards
Before passing files to our production house, I led the development of the storyboards, defining the intricacies of each scene and brought them to life using Procreate. This phase underwent multiple revisions, ultimately leading us to the ideal narrative and distinctive 'otherworldly' visuals that guide the customer through the shopping journey.
Infinitely Forever
∞
Infinitely Forever ∞
— Boost Infinite x Amazon iPhone Launch Video
Animation
The approval of the final storyboard marked a crucial milestone in the animation production process. With the blueprint in hand, the project transitioned to the capable hands of an external agency tasked with breathing life into the envisioned narrative. This handoff marked the transformation of static visuals into a dynamic and engaging animated experience, where each frame would contribute to the storytelling and visual appeal of the final product.
Credits
CD: Grant Minnis
ACD: Lauren Cutler
ACD: Lindsay Yager
Art Director: Katie Pederson
Storyboards: Katie Pederson