Unflation

— DISH 360 Digital Campaign

The Idea

Everywhere you look, prices are going up. The gas pump, the grocery store, or your favorite restaurant for Sunday Brunch. There’s one place you won’t see inflation – your TV bill. DISH is hitting THE SWITCH on the whole thing and undoing inflation with the revolutionary 3-Year TV Price Guarantee.

— DISH 360 Digital Campaign

Creative Solution

Due to economic instability, consumers are feeling anxious and without control over the rising costs of their expenses. So we developed a concept that showed our audience how easily they could undo inflation with the flip of a switch. We achieved this by using iconography that everyone is familiar with and putting our message into a toggle button.

— DISH 360 Digital Campaign

Paid Social

For the pitch I wanted to develop a paid social series that would pair well with the playful direction of the visuals and concept strategy. I did this by keeping the copy concise and giving it a human/slightly sarcastic tone.