Boost Infinite
— Boost Infinite Paid Social
The Brief
Our client Boost Mobile was looking to launch their new post-paid business, Boost Infinite. This began with a GTM series of creatives leveraging their newly developed brand guidelines. I was asked to concept paid social designs that could be used for Boost Infinite marketing ad units and be passed off to their internal creative team for additional iterations.
*These were used across digital channels like Facebook, Instagram, Snap, Reddit, Google, etc.
— Boost Infinite Paid Social
Exploration
Using fundamental elements like typography, color, and photography treatments I began exploring visual elements to pair with this more youthful brand. Through this exploration, I was able to strike a perfect balance between visual appeal and effective communication, ensuring that the final design not only captured attention but also drove desired user actions.
— Boost Infinite Paid Social
Phase 1 – Statics
Divided into 3 separate concepts, I was tasked with finding visual solutions for the following:
Incorporating longer copy
Finding new ways to call out competitors
Designs that include a device
To effectively achieve the items outlined in the brief, I needed to work through how to translate their new brand guidelines to work for social, consider message hierarchy, and legal restrictions, and find a creative solution for showcasing a phone.
— Boost Infinite Paid Social
Phase 2 – Animations
Originally this was requested as static assets, but in order to really push the bounds I decided to partner with a motion designer to develop a stronger visual story. This allowed our client to launch their social presence following DCOE best practices to ultimately drive conversions.
Credits
Brand Art Director: Lauren Cutler
Social Art Director: Katie Pederson
Design: Katie Pederson
Motion Graphics: Alan Araya